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  • Lauralee Shapiro

Monday Morning Minute ~How Much Is Too Much?

For many events and conferences, sponsorship is key.  Not all organizations have a budget that can cover all the costs of the event so they turn to industry partners for sponsorship, often in return for branding opportunities.

Your partners can sponsor a meal function, a key note speaker, the name badge lanyard or banner ads on your conference mobile app.  But it is important that you limit the amount of ads your attendees are exposed to. You don’t want your event to turn into a NASCAR race car where the attendees are assaulted with ads and corporate branding at every turn. It’s important to know how much is too much.

ConferenceDirect is full service, global meetings solution company. To learn more, visit http://www.LauraleeShapiro.com.