Monday Morning Minute ~ #Hashtag Your Event
It is almost 2019…..are you using a #Hashtag for your events and conferences? If not, you should be!
What is a “Hashtag”? A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable by other users.
By using a #Hashtag for your specific conference, it makes all social media posts easily found and helps create a conversation about your event. Encourage attendees to post before, during and after your event, using the specific #Hashtag. Be sure to include the year of the event and change the #Hashtag for every event.
Be sure to designate one of your staff to monitor all social media, and track the #Hashtag for your event. Have them reply to posts and keep the conversation going. You can even run a contest during the conference, with prizes for the top three attendees who have the most posts using your specific #Hashtag!
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