• Lauralee Shapiro

Do You #Hashtag Your Event?

Are you using a #Hashtag for your events and conferences?  If not, you should be!

What is a “Hashtag”? A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable by other users.

By using a #Hashtag for your specific conference, it makes all social media posts easily found and helps create a conversation about your event.  Encourage attendees to post before, during and after your event, using the specific #Hashtag.  Be sure to include the year of the event and change the #Hashtag for every event.

Be sure to designate one of your staff to monitor all social media, and track the #Hashtag for your event.  Have them reply to posts and keep the conversation going.  You can even run a contest during the conference, with prizes for the top three attendees who have the most posts using your specific #Hashtag!

ConferenceDirect is a full service, global meeting solutions company. To learn more, visit http://www.LauraleeShapiro.com

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