Your Trusted Advisor in the Hospitality Industry

Whether you are looking to host a retreat for 10, a sales incentive cruise for 200 or a Virtual Conference for 1,000;

We can help!

If you need assistance with custom vacation planning or individual business travel;

We can help! 

Our reach is global ~ How may we help you?  


During these trying times, we are open for business and here to help our customers

and hotel partners navigate the way. We are committed to the recovery of the meetings / travel

industry and the global economy. 

We are happy to speak with you about the options available to change travel dates, fully cancel

and or rebook both personal travel and group meetings, even if we did not assist you with the

original booking.  



About Lauralee Shapiro, CMP, CDS, CIS

Your HospitalityPro

Lauralee's strength lies in her ability to help her customers find the best location to meet their needs and negotiate a contract that will offer meaningful concessions and at the same time reduce their liability. She has worked with leading hotel sales teams in the United States and Puerto Rico since 1999. She was an associate with ConferenceDirect

2007 – 2011 and returned in April 2014 after three years with an Orlando, Florida convention hotel.

Lauralee attended Seneca College in Toronto Canada where she studied Tourism Industry Administration. In 2010 she received a certificate in Meeting & Event Planning from the University of South Florida and in 2011, Lauralee became a Certified Meeting Professional (CMP) through the Events Industry Council. In 2020 Lauralee earned two more industry designations.  She became a Certified Incentive Specialist through the Society of Incentive Travel Executives (SITE) and  she completed a certificate course offered in partnership by Meeting Professionals International (MPI) and the Event Leadership Institute (ELI) for Virtual Event and Meeting Management (VEMM). 

She is an active member of the Greater Orlando Chapter of Meeting Professionals International (MPI), and continues to serve on the education committee for the Florida MPI SES Conference.  Through an affiliation with Travel Planners International, she opened Where To Next Agency to serve the needs of those customers looking for custom vacation planning and business travel.  Lauralee is a proud Rotarian and has held leadership roles both at the club level and in her District. After leaving Canada she spent 8 years living in San Juan, Puerto Rico prior to relocating with Starwood Hotels and Resorts to Orlando Florida in 2002. 

           Virtual Conference Technology


Virtual Events

When looking to move your event from in person to virtual or hybrid, Lauralee can help to understand the goals of all your stakeholders and craft a digital experience that is engaging and memorable. Our team will consult with you and your team and then match up the best technology to meet those needs and goals. No platform is a one size fits all. Let us guide you though the new world of virtual meetings and events.

Services Offered

For Conference Planning

We are a full service meetings solution company. We work with a variety of state and national associations, corporate clients and non-profit service organizations. Whether you are planning a board meeting, a customer appreciation trip or an incentive for your top performers, we can help. 


 In addition to the below noted services, we also offer housing, registration, cruise travel for groups, and mobile apps.  We also have the ability to secure a multitude of additional services such as Audio Visual, ground transportation, linen rental, speakers and much, much more!

Site Search

Our site search services range from destination research and site visits to negotiating contracts and everything in between. At no cost to you, we will find all available best-fit venues for your event, facilitate the bidding process, and help negotiate contracts, taking into account both hard dollar costs and hidden risks.


  • Understand your goals

  • Search all available options

  • Find the best-fit venue

  • Utilize data driven insights

  • Leverage our buying power

  • Negotiate best terms and rates

  • Mitigate risk

Contract Negotiations

We negotiate more than 14,000 contracts every year, which gives us tremendous insight into the economics of the meetings industry. Insight and experience we put to work for our clients. Let our buying power, be your buying power. 


  • Single Point of Contact

  • Global Reach

  • Independent Representation

  • Seasoned Negotiators

Conference Management

With over 90+ Conference Managers globally, we can assist with your events anywhere in the world.

We fully recognize that every event is unique. With each event we produce and manage, there are characteristics requiring a customized set of services that directly align with each client’s objectives.

Our extensive suite of professional management services give our clients peace of mind knowing that we are well positioned to effectively manage the most simplistic of programs as well as the most complex city-wide conventions.


Individual Travel Planning

Through our affiliation with Where To Next Agency, we can assist with custom planning for all your business travel. If you are a small business and need assistance with travel planning for your team;

We can help.  


If you prefer to provide Individual Incentive travel certificates for an ocean cruise, a river cruise, or an all-inclusive resort in Mexico;

We can help.


Please visit www.WhereToNext.Agency for more information on

these additional services. 

Get in Touch

Lauralee Shapiro is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.

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