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Hospitality Pro

Your Trusted Adviser in the Hospitality Industry

Whether you are looking to host a retreat for 10, a sales incentive cruise for 200 or a product launch for 1,000; We can help! ConferenceDirect is global; we can help you secure any hotel, in any city, anywhere in the world. 

How can we help you?  


About Lauralee Shapiro, CMP

Your HospitalityPro

Lauralee has worked with leading hotel sales teams in the United States and Puerto Rico since 1999. She was an associate with ConferenceDirect 2007 – 2011 and returned in April 2014 after three years with an Orlando, Florida convention hotel.


Lauralee’s strength lies in her ability to help her customers find the best location to meet their needs and negotiate a contract that will offer meaningful concessions and at the same time reduce their liability.


Lauralee attended Seneca College in Toronto Canada where she studied Tourism Industry Administration. In 2010 she received a certificate in Meeting & Event Planning from the University of South Florida. In 2011, Lauralee became a Certified Meeting Professional (CMP) through the Events Industry Council.


She is an active member of the Greater Orlando Chapter of Meeting Professionals International (MPI), and co-chairs the education committee for the Florida MPI SES Conference.  Lauralee is a proud Rotarian and has held leadership roles both at the club level and in her District. After leaving Canada in 1995, she spent 8 years living in San Juan, Puerto Rico prior to relocating with Starwood Hotels and Resorts to Orlando Florida in 2002. 


Services Offered

Your Trusted Adviser for Conference Planning

Site Search

Our site search services range from destination research and site visits to negotiating contracts and everything in between. At no cost to you, ConferenceDirect will find all available best-fit venues for your event, facilitate the bidding process, and help negotiate contracts, taking into account both hard dollar costs and hidden risks.


  • Understand your goals

  • Search all available options

  • Find the best-fit venue

  • Utilize data driven insights

  • Leverage our buying power

  • Negotiate best terms and rates

  • Mitigate risk

Contract Negotiations

We negotiate more than 11,000 contracts every year, which gives us tremendous insight into the economics of the meetings industry. Insight and experience we put to work for our clients.


  • Single Point of Contact

  • Global Reach

  • Independent Representation

  • Seasoned Negotiators

Conference Management

With over 90+ Conference Managers globally, we can assist with your events anywhere in the world.

We fully recognize that every event is unique. With each event we produce and manage, there are characteristics requiring a customized set of services that directly align with each client’s objectives.

Our extensive suite of professional management services give our clients peace of mind knowing that ConferenceDirect is well positioned to effectively manage the most simplistic of programs as well as the most complex city-wide conventions.

ConferenceDirect is a full service meetings solution company. In addition to the above noted services, we also offer housing, registration, cruise travel for groups, and mobile apps.  We also have the ability to secure a multitude of preferred service providers such as Audio Visual, ground transportation, linen rental, speakers and much, much more!


Hospitality Pro Blog

by Lauralee Shapiro


Get in Touch

Lauralee Shapiro is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.