website cover - LS Hospitality Professio

Your Trusted Advisor in the Hospitality Industry.

Whether you are looking to host a retreat for 10 or a sales incentive cruise for 200;

We can help!

If you need assistance with individual travel rewards or personal vacation planning;

We can help! 

An associate with ConferenceDirect for over ten years; Our reach is global.


How may we help you?  


Lauralee Shapiro, CMP, CDS, CIS, VEMM

2021 Connect Association 15 over 50 Recipient

Your HospitalityPro

Lauralee's strength lies in her ability to help her customers find the best location to meet their needs and negotiate a contract that will offer meaningful concessions and at the same time reduce their liability. She has worked with leading hotel sales teams in the United States and Puerto Rico since 1999. She was an associate with ConferenceDirect 2007 – 2011 and returned in April 2014 after three years with an Orlando, Florida convention hotel.

Lauralee attended Seneca College in Toronto Canada where she studied Tourism Industry Administration. In 2010 she received a certificate in Meeting & Event Planning from the University of South Florida and in 2011, Lauralee became a Certified Meeting Professional (CMP) through the Events Industry Council. In 2020 Lauralee earned two more industry designations.  She became a Certified Incentive Specialist through the Society of Incentive Travel Excellence (SITE) and  she completed a certificate course offered in partnership by Meeting Professionals International (MPI) and the Event Leadership Institute (ELI) for Virtual Event and Meeting Management (VEMM). 

She is an active member of the Greater Orlando Chapter of Meeting Professionals International (MPI) and the Florida & Caribbean chapter of the Society for Incentive Travel Excellence (SITE).  Lauralee continues to hold leadership roles within these industry organizations.  Through an affiliation with Travel Planners International, she opened Where To Next Agency to serve the needs of those customers looking for custom vacation planning and business travel.  Lauralee is a proud Rotarian and has held leadership roles both at the club level and in her District. After leaving Canada she spent 8 years living in San Juan, Puerto Rico prior to relocating with Starwood Hotels and Resorts to Orlando Florida in 2002. 

           Virtual Conference Technology


Virtual Events

When looking to move your event from in person to virtual or hybrid, Lauralee can help you to understand the goals of all your stakeholders and craft a digital experience that is engaging and memorable. Our team will consult with you and your team and then match up the best technology to meet those needs and goals. No platform is a one size fits all. Let us guide you though the new world of virtual meetings and events.

When it comes to engagement with your virtual audience, we can offer a variety of solutions ranging from virtual entertainment during breaks, to providing meals to your virtual audience.  We can assist with creating a points reward system for audience participation and have those points convert instantly to cash prizes! 

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Services Offered

For Conference Planning

At ConferenceDirect, meetings and events are our passion, and helping our clients succeed is what we do every day. We work tirelessly to reduce costs and mitigate risk while maximizing income potential and enhancing attendee experience.


We work with a variety of state and national associations, corporate clients and non-profit service organizations. Whether you are planning a board meeting, a customer appreciation trip or an incentive for your top performers, we can help. 


 In addition to the below noted services, we also offer housing, registration, cruise travel for groups, assistance with sponsorship, marketing and mobile apps.  We also have a network of vetted providers for additional services such as Audio Visual, ground transportation, linen rental, speakers and much, much more!

Site Search

Our site search services range from destination research and site visits to negotiating contracts and everything in between. At no cost to you, we will find all available best-fit venues for your event, facilitate the bidding process, and help negotiate contracts, taking into account both hard dollar costs and hidden risks.


  • Understand your goals

  • Search all available options

  • Find the best-fit venue

  • Utilize data driven insights

  • Leverage our buying power

  • Negotiate best terms and rates

  • Mitigate risk

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Contract Negotiations

We negotiate more than 14,000 contracts every year, which gives us tremendous insight into the economics of the meetings industry. Insight and experience we put to work for our clients. Let our buying power, be your buying power. 


  • Single Point of Contact

  • Global Reach

  • Independent Representation

  • Seasoned Negotiators

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Conference Management

With over 90+ Conference Managers globally, we can assist with your events anywhere in the world.

We fully recognize that every event is unique. With each event we produce and manage, there are characteristics requiring a customized set of services that directly align with each client’s objectives.

Our extensive suite of professional management services give our clients peace of mind knowing that we are well positioned to effectively manage the most simplistic of programs as well as the most complex city-wide conventions.

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Individual Travel Planning

Through an affiliation with Where To Next Agency, we can assist with custom planning for all your business travel. If you are a small business and need assistance with travel planning for your team;

We can help.  


If you prefer to provide Individual Incentive travel certificates for an ocean cruise, a river cruise, or an all-inclusive resort in Mexico;

We can help.


Please visit for more information on

these additional services. 

Get in Touch

Lauralee Shapiro is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.

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